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Selling Value: Key Principles of Value-Based Selling

By Don Hutson

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SELLING VALUE is 305 pages of solid content to help you out perform your competition while keeping your customers happy. It is presented in four parts:  Mastering the Head Game;  Your Blueprint for Sales Success;  Understanding Your Customer;  and Securing and Growing the Business;  The fifteen chapters outline the most critical content for exceptional sales results in a c

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