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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

By Michael Treacy

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Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As

Download eBook Link updated in 2017
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