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The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

By Annette Simmons

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The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold

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